Worldwide Flight Services (WFS) has launched a new uniform for over 13,000 of its cargo and ground handling employees in its North America and Europe, the Middle East, Africa & Asia (EMEAA) operations. The roll-out of some 125,000 pieces of uniform will commence in September and be completed in 2022 for staff working in cargo handling, ramp handling, passenger services and baggage handling across WFS’ network of 170 major airport stations in 20 counties.
“First impressions count and in a market that’s more competitive than ever, it’s important to demonstrate a corporate image which is consistent with the brand quality of our airline customers across the globe. Very often, a WFS team member is the first point of contact for our customers’ customers. As well as ensuring our quality of service delivers the very best customer experience, we want our teams around the world to look professional by wearing a uniform which proudly displays the WFS identity and is perfectly suited to each working environment across our portfolio of handling services.
“We hope our clients will like our new look and our staff will wear their new uniforms with pride,” said Barry D. Nassberg, group chief commercial officer at WFS.
After completing a full audit of its existing uniform provision in all 20 countries, WFS consulted with several suppliers and considered a series of design options before selecting its uniform provider. The new uniform is based on the distinctive blue and red of WFS’ corporate identity. WFS provides cargo and ground handling services to more than 270