Sitecore, one of the world’s leading digital experience platforms, awarded Emirates’ marketing team “Best Use of a Customer Data Platform (CDP)”.
Emirates received the prize at the current GITEX, Dubai’s technology trade show, for delivering exceptional digital customer experience (CX) using the Boxever platform.
Emirates was chosen from 110 large service providers for its superior CX and digital capabilities. Emirates has invested in CDP solutions like Boxever, bought by Sitecore in March 2021, for the last four years to meet customers’ complicated needs. In addition, the Group’s internal marketing team and Boxever have worked closely together to meet a demanding customer agenda.
According to Mohammed AlKhotani, Area Vice President, Middle East and North Africa, Sitecore, “Emirates’ marketing team has developed its digital customer experiences using the Sitecore CDP solution to address complex client needs.”
To make travel planning easier, Emirates Airline showcases how the Middle East is leading digital innovation.
“Emirates is proud to receive a digital customer experience award. Emirates and our larger network of travel businesses are committed to providing the greatest customer experience in the travel industry. We are honored to be recognized by Sitecore and the wider community of digital marketing professionals. We look forward to expanding our capabilities to better serve our customers “CEO, Corporate Communications, Marketing & Brand – Emirates Group, Boutros Boutros.
Emirates’ dedication and creativity in delivering relevant and personalized digital consumer experiences has been recognized. The award also reflects Emirates’ continuous commitment to providing the best possible customer experience digitally, on the ground, and onboard.